• A sign with a size of less than 10 square meters publicising the sale or letting of up to 20 real estate lots. Only one sign may be displayed outside the property, it must not be an animated sign and it must not be displayed longer than seven (7) days after the sale/letting date.
• A sign larger than 10 square meters publicising the sale or letting of more than 20 real estate lots. Only one sign may be displayed outside the property, it must not be an animated sign and it must not be displayed longer than seven (7) days after the sale/letting date.
• Two portable directional A-frame signs per property
• One A-Frame sign and or goods to be placed outside your business premise in Whitehorse. Refer to the Footpath trading guidelines ( PDF 547.5KB).

In order to provide unobstructed access for pedestrians, the following zones have been created.

• Pedestrian zone
• Trading activity zone
• Kerb-side zone
• Exclusion zone. 

These zones are outlined in the diagrams below.

Permits are valid from September to August each year and must be renewed annually.

Fees (from 30 July 2025) $575.00 (GST Exempt)

You will need the following details to submit a new application:

• Public Liability Insurance certificate of currency (mandatory) for $20 million from your insurance company detailing coverage that extends to all items placed on footpath
• Any images or supporting documentation for your application
• Application fee (mandatory) 

Once you have submitted an application, Council will arrange to inspect your premises to assess the permit application. After the assessment, if your application is successful, a permit will be sent to you. If your application is unsuccessful, any fees paid will be refunded.

Apply Online

The fastest way to loge an application is online:

Real Estate Agents Advertising Permit Online Application

Other Lodgment Options

Email

Scan or attach a completed Real Estate Advertising form ( DOCX 52.23KB) and all relevant supporting documentation, and email them to customer.service@whitehorse.vic.gov.au 

Letter

Print out and complete the Real Estate Advertising form ( DOCX 52.23KB), and mail it with your supporting evidence to:

Whitehorse City Council, Locked Bag 2, Nunawading DC, NUNAWADING VIC 3131.

In Person

Hand it into a Council Services Centre.

We’ll respond in writing to the provided email address. Please regularly check for a message from Council in both your email inbox and junk mailbox.

Permit Conditions

• The permit holder must ensure that all the permit conditions are complied with at all times.
• The permit holder must provide evidence of $20 million of public liability insurance for the permit period.
• The permit is not transferrable:
  • Permits are not to be photocopied and the copies used by someone not named on the permit
  • Permits are not to be leased, sold or given away
  • No form of advertising of a permit for rent, lease, sale profit or other beneficial or fraudulent consideration of causing such an advertisement to be published is permitted.
• The permit holder must set up in accordance with the Disability Discrimination Act 1992 principles and relevant codes and standards to provide unobstructed access to others using the area.
• A minimum unobstructed distance of 1.8 metres must be maintained from the property line and 0.5m from the kerb at all times.
• The permit allows for the following:
  • A maximum of three portable display boards such as an A-Frame or teardrop flag may be deployed for a property sale site. One sign/display may be kept to the front of the promoted property for sale situated in the City of Whitehorse and the other two at two sites leading to the promoted property for sale. They may only be deployed during the advertised property inspection times.
  • One portable display board such as an A-Frame outside a real estate office located in the City of Whitehorse which can only be deployed during the office business hours.
  • One flag not exceeding two (2) square metres may be displayed on a property for sale providing that the property is not a display home. The flag may only be displayed, on the day(s) in which the building and property is either open for inspection to the public or is to be sold by public auction.
• Signs/display boards or flags and banners must be securely fixed and so displayed that the possibility of injury to any person or damage to any facility is avoided.
• Signs/display boards must comply with Clause 52.05 of the Victorian Planning Requirements and may not:
  • Be reflective or flashing
  • Be secured to trees or safety rails or bollards, or in such a manner that Council assets are damaged or public safety is compromised
  • Advertise alcohol, cigarettes, or tobacco products
  • Be worded or contain illustrations that are likely to cause offence to any person or organisation.
• Display flags are required to:
  • Have a clearance height of 2.5 meters from the bottom of the flag to the footway.
  • Not obstruct the movement or safe operation of pedestrians or vehicular traffic along a road or footpath.
  • Not impair the vision of pedestrians or drivers of vehicles along a road.
  • Have a mounting point on or within the boundary of the property.
  • Be removed immediately upon the completion of the public auction or inspection.
• The handing out of loose flyers is permitted under the Whitehorse City Council Community Local Law 2024 ( PDF 973.95KB) S2.14. Discarded items are to be collected by the permit holder and disposed of legally.
• No sound amplification equipment may be used when conducting real estate activities on Council land.
• Council will NOT allow, without a valid Council permit, the installation of permanent structures, including electrical lighting and sound systems on Council land.
• At the conclusion of the permit period a new application form must be submitted with the required documentation and application fee.
• The permit must be produced for an Authorised Council Officer on request. The permit sticker must be prominently displayed in the window of the permitted business location so it may be clearly seen from outside the business premises.
• The permit holder will comply with all directions by a member of Victoria Police or Authorised Council Officer, including a direction that real estate activity ceases at that site.

Permit Condition Breaches

If the permit holder breaches the permit conditions:

• The permit may be cancelled.
• Fines may be issued.
• Costs incurred by Council may be charged directly to the permit holder.
• Goods or equipment may be impounded.
• Future permit applications may be declined.

If you have an existing permit, we will send you a renewal notice from before September each year. Payment is due by 1 September.

It is a mandatory requirement that you submit a current certificate of currency from your insurance company with $20 million liability as part of your renewal and pay the required fee.

Payment for the renewals can be made online. Please use the payment reference id supplied by Council.